All trademarks that are graphically suitable for distinguishing the products or services of an enterprise from those of others may constitute trademarks. You can use words, drawings, letters, digits, sounds, shapes of the product or its packaging, combinations or color tones.

A sign can be registered as a trademark if it is provided with:

-novelty, as it can not be confused with the previous distinctive signs of others (trademarks, domain names, trade names)

-distinctive capacity, as it is capable of distinguishing a product or service from that of others

-lawfulness, insofar as it is not contrary to the law, public order and morality, and above all, not suitable for misleading consumers on the geographical origin, on the characteristics and the quality of the relative products and services.

Before submitting an application for registration of a trade mark, it is appropriate to observe some general rules:

-Make sure the mark complies with the legal requirements

-Verify that the brand has no negative connotations not only in Italy, but also in other countries, especially if potential export markets

-Check that the corresponding domain name (or Internet address) is still free

-Ensure that the brand is easy to read, write, memorize and easy to advertise on all types of media

-Carry out a prior art search: to check that it is not identical or similar to previously registered trademarks;

Identify the classes of belonging of the products / services for which you intend to obtain the registration of the trademark, using the international trademark classification system (or Nice system for the classification of marks), which includes 34 classes for products and another 11 for services.

It is essential that the trademark be registered in all the classes in which it is intended to be used.

The attached model must be completed to present the application.

Warning ! Generally, more than 6 months pass between when the application is filed and the trademark registration certificate is issued.

In fact, 3 months must pass to allow the owners of an earlier right to present any administrative objection to the registration of the trademark.

The total cost of the service will be added € 135 to be paid to the Chamber of Commerce through the F24 model and € 91 of stamps and chambers rights